CWA Blog Archive-CWA Announces DiGiulian As 2024 CWA Summit Opening Keynote

CWA Announces DiGiulian As 2024 CWA Summit Opening Keynote

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The CWA announced Sasha DiGiulian as the opening keynote speaker for the 2024 CWA Summit, with two more keynotes forthcoming. DiGiulian was chosen to set an exciting tone for the industry's premier event, kicking off festivities with a welcome message and sharing her story of success as an athlete, activist, entrepreneur, and more. The article establishes her stature emphatically: she is without question one of the most decorated female climbers in the world, constantly pushing the boundaries of what most think possible. But the announcement is careful to present her as more than an elite athlete. DiGiulian has embarked on successful business ventures, including founding SEND Bars, a performance protein bar company built from her homemade recipes, and she participates in a wide range of philanthropic endeavors. That combination of athletic achievement, entrepreneurship, and advocacy is precisely what makes her a fit for a Summit focused on the business of climbing. CWA Executive Director Garnet Moore expresses the organization's honor at hosting her, emphasizing that her story can inspire anyone, not just because of her climbing achievements. He notes that while she's clearly one of the greatest ever in the sport, what makes her special is her ability to find the time, energy, and grit to keep diversifying her skills, push the limits of what's possible in both climbing and business, and serve as a true advocate for the sport, especially for women in it. The throughline is that DiGiulian embodies the multi-dimensional success the Summit celebrates: world-class climbing paired with business savvy and advocacy. By opening with her, the CWA signals that its premier event is about more than athletic feats, it's about leveraging passion for climbing into sustainable, boundary-pushing careers and businesses, with DiGiulian as a model of exactly that.

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The CWA named Sasha DiGiulian, one of the world's most decorated female climbers, as 2024 Summit opening keynote. Chosen as more than an elite athlete, she's also an entrepreneur, founder of SEND Bars, and advocate. Executive Director Garnet Moore praised her grit in diversifying across climbing, business, and advocacy for women in sport.