CWA Blog Archive-CWA Expands Board Of Directors With Four New Members

CWA Expands Board Of Directors With Four New Members

Pdf Summary

The CWA announced four new Board members, bringing the total to nine. The new members were admitted through a rigorous application process, drawn from all corners of the indoor climbing industry, and together bring more than half a century of collective industry experience. Serving three-year terms, they'll be responsible for developing the CWA's strategic goals, representing the interests of members, and serving on committees. The article reinforces the Board's purpose: it's made up of representatives from CWA member businesses and designed to be the voice representing CWA members. The four new members reflect a deliberate breadth across the industry. Jackie Hueftle is COO and co-founder of Kilter Grips, a founding member of both the CWA Routesetting Committee and the Routesetting Institute, a Board member for Bolt and Revolt, and an avid climber with wide-ranging experience as a guide, head routesetter, competitive climber, coach, and membership and front desk manager, making her a deeply versatile addition rooted in routesetting and hold manufacturing. George Poulton is a lawyer with GCMP Law LLC, bringing legal expertise to the Board. Mardi Roberts is CEO of 5.Life, adding operational leadership. Walson Tai is President of Calgary Climbing Centres and Flashed Climbing and co-owner of Binary Holds and Magic Labs, bringing Canadian operations and manufacturing perspective. The mix spans routesetting, law, gym operations, hold manufacturing, and both US and Canadian markets. The throughline is that the CWA deliberately assembled a Board reflecting the industry's diversity of roles and geographies, from legal counsel to hold makers to multi-location operators across two countries. By expanding to nine members with complementary expertise, the CWA strengthens its capacity to set strategy and represent the full breadth of its membership, ensuring the voices shaping the organization mirror the varied businesses and functions that make up indoor climbing.

Asset Caption

The CWA added four Board members, reaching nine total, chosen through a rigorous process for industry breadth: Jackie Hueftle of Kilter Grips, lawyer George Poulton, 5.Life CEO Mardi Roberts, and Walson Tai of Calgary Climbing Centres. Together they bring 50+ years spanning routesetting, law, operations, and both US and Canadian markets.