CWA Blog Archive-CWA Partners With Monument To Produce Orientation Videos

CWA Partners With Monument To Produce Orientation Videos

Pdf Summary

Announced at the 2024 CWA Summit in Portland, this partnership between the CWA and Monument Sports Group produces standardized orientation videos for the indoor climbing industry, with attendees previewing early graphics and snippets. Gyms made orientation videos before 2020, but the pandemic drastically increased their use, and the CWA's Industry Practices survey found 37.5% of respondents using video orientations for climbing activities. The value is twofold: video orientations streamline the induction process for new climbers, and, more importantly, serve as a communication tool that can prove invaluable when managing a claim. The series is designed to help two kinds of gyms. For facilities that struggled to start their own video projects, it provides immediate access to quality content. For gyms that already have videos, it offers an alternative communication approach to use alongside existing material. There are five videos covering general climbing orientation, bouldering, top rope, and lead climbing. Facilities can combine them into one long video, insert them into their own content, or deploy each at individual orientation touchpoints, maximizing flexibility. The design choices are deliberately built for broad adoption. The videos are animated with a neutral color palette so they blend into any gym's branding without clashing imagery, and the animated characters are designed in a fun, neutral way that still represents the diversity of people who climb. To allow maximum customization, the videos avoid facility-specific sponsorship or content. The throughline is lowering a common barrier: producing quality orientation video is daunting and expensive, so the CWA and Monument created professional, brandable, activity-specific content that any member facility can adopt, advancing consistent orientation across the industry while giving each gym room to make it their own.

Asset Caption

Announced at the 2024 Summit, the CWA and Monument Sports Group produced five standardized orientation videos covering general climbing, bouldering, top rope, and lead. Neutrally animated to blend into any gym's branding, they streamline onboarding and aid claims management, helping gyms that couldn't produce their own quality video content.