CWA Blog Archive-CWA Team Grows With New Manager Of Communications & Member Engagement

CWA Team Grows With New Manager Of Communications & Member Engagement

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The CWA announced Matt Pucak as its new Manager of Communications and Member Engagement, profiling a career well-suited to serving a member-based organization. Pucak has spent more than 20 years in recreation and sports, working for municipal recreation departments, collegiate athletic conferences, nonprofit organizations, and the camping/RV industry. Each of these roles was of the hybrid variety with a marketing focus, giving him extensive experience running email, social media, direct mail, and event management campaigns. He also recently worked at a digital marketing agency managing accounts for e-commerce clients, an experience that let him dive deeper and master the skills and strategies for running campaigns across all mediums and channels. The article emphasizes his affinity for member-based work. Pucak has always enjoyed working for member-based organizations and is excited to return to that kind of work with the CWA. His most rewarding endeavors involve finding ways to provide value to a member or business, whether by sharing success stories, providing growth opportunities, creating memorable events, or finding mutually beneficial relationships. He's eager to help the CWA and its industry members grow their businesses and reach new audiences. Then-Executive Director Paula Horwitz expresses enthusiasm about welcoming him, praising his dynamic and creative background. The throughline is that Pucak brings both broad marketing expertise across every channel and a genuine orientation toward member value, exactly the combination a communications and member engagement role demands. His two decades in recreation and sports give him relevant industry context, while his agency experience sharpened his technical marketing skills, and his stated passion for delivering value to members aligns with the CWA's mission. His hire reflects the CWA's investment in strengthening how it communicates with and serves its membership, bringing on someone who understands both the mechanics of multi-channel marketing and the deeper purpose of a member organization, helping members succeed, grow, and connect.

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The CWA welcomed Matt Pucak as Manager of Communications and Member Engagement. With 20+ years in recreation and sports plus digital agency experience, he brings multi-channel marketing expertise across email, social, and events, paired with a genuine passion for delivering value to members, to help the CWA and its members grow and reach new audiences.