CWA Blog Archive-Create An Annual Indoor Climbing Gym Calendar

Create An Annual Indoor Climbing Gym Calendar

Pdf Summary

Paul Terbrueggen addresses a familiar frustration for owners and senior leaders: being caught off guard by events you knew were coming, Black Friday sneaking up again, forgetting to book competition sponsors, failing to budget time for the CWA Summit. It's easy to blame whoever is directly responsible, but the better question is what you as a senior leader could have done to help your team stay ahead. His answer, drawn from experience at Amazon, Summit Climbing (now Movement), and consulting with small businesses, is deceptively simple: a standardized, centralized annual calendar. Living on a company-owned email address with recurring meeting invites and thoughtful structure, it becomes the road map to recurring annual preparedness and success. The article organizes around two key questions: what to manage and how to manage it. Terbrueggen recommends starting with the how. Create a central calendar, and critically, ensure it lives on a company-owned email that doesn't change hands, something like info@ or hello@ rather than a personal address. This guards against the calendar being lost to attrition when an employee leaves. If you don't have such an email, make one, and share access widely so the calendar is maintained continuously rather than depending on any single person. The article includes a downloadable calendar template. The throughline is that annual preparedness is a system, not a personality trait. Recurring events blindside teams not because people lack foresight but because no durable, shared structure captures them. By building a centralized calendar on a permanent company address, populating it with recurring events and deadlines, and sharing it across the team, a gym institutionalizes readiness. The predictable things, holidays, competitions, the Summit, budget cycles, stop being surprises because the system remembers them even as staff turn over, turning reactive scrambling into proactive, repeatable preparation.

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Paul Terbrueggen's fix for events that blindside your team: a standardized, centralized annual calendar. Built on a permanent company-owned email like info@, populated with recurring events, and shared widely, it survives staff turnover and turns reactive scrambling into repeatable readiness. Preparedness is a system, not a personality trait. Includes a template.