CWA Blog Archive-Share The New Inside Voices Video

Share The New Inside Voices Video

Pdf Summary

This is a promotional toolkit article rallying gyms to share the CWA's new Inside Voices campaign video, part of a broader effort supporting climbing gyms recovering from the pandemic. The video's hook is star power: it features the US Olympic Climbing Team, Brooke Raboutou, Kyra Condie, Colin Duffy, and Nathaniel Coleman, whose participation lends the campaign significant visibility and appeal as gyms worked to bring members back. The article functions as a ready-made social media kit, giving gyms everything they need to spread the message across platforms. For Facebook, it instructs gyms to hit share on the CWA's post and add their own message. For Instagram, it provides a downloadable video file to post directly to their brand channels. It even supplies sample social media text that gyms can copy, paste, or adapt: an enthusiastic message asking who's ready to come back, emphasizing that gyms play a special role in the climbing community as both training centers and social hubs, and noting that even the US Olympic Climbing Team agrees they wouldn't be where they are without local climbing gyms. The throughline is that the CWA created turnkey marketing assets to help gyms drive members back through the emotional and aspirational pull of the Olympic team. By packaging the video with platform-specific sharing instructions and ready-to-use copy, the CWA lowered the barrier for individual gyms to run coordinated, professional-quality reopening marketing without creating their own content.

Asset Caption

A toolkit rallying gyms to share the CWA's Inside Voices campaign video, featuring the US Olympic Climbing Team, to support pandemic recovery. It provides platform-specific sharing instructions and ready-to-use copy centered on the message that gyms are both training centers and social hubs, essential even to Olympians, making reopening marketing turnkey for gyms.