CWA Blog Archive-Your Team Is More Valuable Than You Think

Your Team Is More Valuable Than You Think

Pdf Summary

This article argues that giving employees chances to use talents beyond their job descriptions benefits both the individuals and the business, illustrated through a vivid example at Momentum Indoor Climbing's Sandy, Utah gym. The author describes a rack of apparel near the front desk that immediately caught their eye: comfortable material with the Momentum logo on front, but the back was the real sell, an intricate swirl of desert pastel colors from Utah's red rock country with a bright turquoise sky and crescent moon, with the gym's logo cleverly worked in. Crucially, this retail item wasn't made by a marketing or art department, it was designed by the gym's events coordinator, Nelli Crofts. Crofts is a Utah Valley University student earning a BFA in graphic design who has been part of the Momentum family for nearly 10 years and recently became events coordinator. Because her team knew she was studying graphic design, they asked if she'd be interested in designing something. Her reflection captures the dual impact: as an employee, it's exciting because she's actually doing something she loves, and at the same time scary because it pushes her, putting herself out there. The throughline is that employees often possess valuable skills outside their official roles, and that inviting them to use those talents drives growth for both the person and the business. By recognizing Crofts's graphic design studies and asking her to design apparel, Momentum tapped a capability its formal departments didn't have, produced a distinctive, appealing retail item, and gave a long-time employee a meaningful, growth-inducing opportunity to do work she loves. For operators, the article encourages seeing and activating the fuller range of what their people can do.

Asset Caption

This piece argues employees' talents often exceed their job descriptions, illustrated by Momentum's events coordinator Nelli Crofts, a graphic design student who designed a standout piece of gym apparel. Inviting people to use skills beyond their roles unlocks hidden talent, deepens engagement and growth, and delivers business value formal departments couldn't.